girlie jones (girliejones) wrote,
girlie jones
girliejones

Well that got some attention

An Olympic gold medallist from Switzerland and a sun-seeking teenager from England are among the 200 people who have applied for the "best job in the world" - caretaker of Hamilton Island.

Interest in the $150,000 job has been so intense that the website advertising the position crashed several times this morning.


-- snip --

Launched as a viral marketing ploy intended to draw attention to the state's holiday destinations, the campaign is expected to generate $70 million worth of publicity worldwide.

And it's already working, with more than 800,000 people flooding the job website in two days.


http://www.smh.com.au/travel/rush-for-best-job-in-the-world-crashes-website-20090114-7gm9.html

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