140 people responded to the survey, which according to Shane was advertised in the following places: HorrorScope, ASif!, the Southern Horror, Visions, CSFG, and Stromatolights Yahoo Groups, and various blogs and websites.
By far, to me, the most interesting result is this one:
Do reviews influence your decision to purchase a book, magazine, or DVD?
Because, if that's true, then what we all spend a lot of time doing - reading, reviewing and publishing reviews, is being used as a tool for buying and reading books and magazines. The only niggly thing is that ... I think the sample set is predisposed to this answer - surely this survey was less likely to hit people who don't care about reviews since the places that advertised the survey were ... reviews websites, by and large.
Still, lots of food for thought because 140 is not a bad hit rate for the Aussie scene.