The word is offensive.
That's kinda the point.
Paul Haines is offensive.
Paul Haines' use of the word is offensive. If you need any further persuasion, pick up and reading ANYTHING the man has ever written. I challenge you to then not need to wash out your brain and take a good long hot soapy shower. And have a small cry on your mother's shoulder.
I personally hate the use of the word. And Paul's use of the word. Its use in this campaign is our solidarity to Paul. My use of it is to show him that my love for him is greater than the rest of it. Afterall, it is just a word. Words, themselves, never actually harmed anyone.